Building A Value Driven Brand: A Chat With TREC Brands CEO Trang Trinh


From CPA to M&A Consultant to Cannabis Entrepreneur, Trang Trinh is on a mission to empower and inspire future generations through her company TREC Brands. Trang started TREC Brands, a luxury cannabis holding company, with four main principles; Trust, Respect, Equality and Compassion (TREC).

From day one, Trang and her team knew they didn’t want to be just another cannabis corporation. To be around for the long haul, they had to build their brands with purpose. And, for their brands to have a purpose, they had to have one. Today, Trang is one of the only female CEO’s in Canada’s cannabis industry, using TREC Brands to to positively impact communities throughout the country. We chatted with Trang to discuss the importance of mentorship, the challenges of fundraising, and authentic brand building.

What’s the best lesson you have learned as a CEO?

What are some of the biggest challenges you have experienced as a CEO?

What are the non-financial assets in your life that you credit to your success as a CEO?

To learn more about TREC Brands visit