Connecting The Dots: A Chat With Suzy CEO Matt Britton


Since 2002, Matt Britton has been America’s leading expert on the millennial generation. From founding a marketing firm in his bedroom that would one day grow to over 500 employees, to writing the best-selling book YouthNation, to delivering over 200 keynotes, Matt has inspired and educated the world’s leading brands on the state of the new consumer. Over half the Fortune 500 has tapped Matt for his timely insights, inspirational talks & lively workshops on the impact of the new consumer mindset on culture, business and society.

In 2018 Matt Founded Suzy, a consumer intelligence platform which is being touted as ‘Siri for brands’, Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture, helping companies like Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle. We had a chance to chat with Matt about building successful cultures, being bold in the most challenging times, and how to harness motivation.

What’s the best advice you have received as a CEO?

What are some of the biggest challenges you have experienced as a CEO?

What are the non-financial assets in your life that you credit to your success as a CEO?

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