Creating Lasting Cultural Change: A Chat With Influence On Purpose CEO John Baker


“If you can’t find the good in people, you are not qualified to lead them. A sign of character is your ability to see the good in people. A sign of leadership is your ability to help them develop and apply those gifts. If you can’t do the first, you won’t be able to do the second.”

This saying has guided John Baker throughout his career as an executive and coach, becoming a certified Master Human Capital Strategist. From his role as COO for Robinson Investments as well as Chief Human Capital Officer and Director of Leadership Development and Executive Coaching at Sequent, to his current role as Founder and Managing Partner of Influence On Purpose, John helps leaders and key employees align their personal and team contributions with the values and purpose of the company.

We sat down with John to discuss what human capital truly means, and how we can implement it within our organizations and personal relationships.

What’s the best lesson you have learned as a CEO?

What are some of the biggest challenges you have experienced as a CEO?

What are the non-financial assets in your life that you credit to your success as a CEO?

To learn more about Influence On Purpose visit