Identifying Your Best Self: A Chat With WOKEN Founder & CEO Rachel Serwetz


After spending a lifetime watching loved ones work jobs well below their potential, and after six years of searching for clarity, Rachel Serwetz crystalized that her passion was helping others find theirs. Rachel knows what it feels like to love your job and also to hate your job, and worse, to feel in between. She believes that everyone deserves effective guidance to make thoughtful career choices at every step along their path. From her passion, Rachel Founded Woken, a company focused on fixing the alarmingly high disengagement and attrition rates for millennials in the workplace.

Through coaching hundreds of clients, giving motivational talks, writing her careers blog and book, and through successful and failed personal career experiences, Rachel has developed expertise and unique frameworks to teach individuals how to confidently forge a career path you will love. We sat down with Rachel to discuss the mountain that is entrepreneurship, how our personalities shine through in our businesses, and how passion in business is often underrated.

What’s the best advice you have received as a CEO?

What are some of the biggest challenges you have experienced as a CEO?

What are the non-financial assets in your life that you credit to your success as a CEO?

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